Addressing the Myth of "Annoying" Social Media Posting

Many businesses hesitate to post frequently on Facebook and other social media, fearing they will overwhelm or annoy their audience. Social posting, is not like sending email where constant emails leads to fatigue quickly. Businesses need to break the mindset that Social Posting = Sending Emails.
 

The perception of posting too much on social media is often misguided. Social media algorithms prioritize relevance over frequency, meaning most followers will only see a fraction of a business’s content unless they actively engage with it. As owners, you are engaged in your own content, so you think it is getting annoying, but the reality is your customers really need to actively dig through their feeds to find your 1-2x a week posts.
 

Rather than frustrating users, consistent, high-quality posting with information rich content increases visibility, reinforces brand credibility, and keeps businesses top-of-mind. It is right to assume that too many email will get annoying, but social media is not email. If businesses are not posting frequently enough, businesses will simply not get visibility and constantly be fighting to get visibility against social platform algorithms that prioritize high volume quality over infrequency. Leading social platforms, including Facebook, Instagram, Pinterest, and others favor active brands, rewarding regular engagement (posting) with greater organic reach.

 

"We specifically created Social-Sizzle to deliver businesses a solution to make social work for them based on marketin best practices and the actual algorithms on social media networks. Social-Sizzle is giving the social media platforms & customers what they demand - consistent and relevant engagement, every day." According to Tony Arnold, careered CMO for brands like IBM & Berkshire Hathaway. He is the CEO and Co-founder of Brown Bacon AI.  "If you are not engaged at least 5-7x a week, the value of being on social platforms is lost. The noise the big companies can make with staff and expensive social media management systems drowns the posts of the small companies."

Report on Minimum Facebook & Social Posting Frequency for Business Engagement

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This report outlines the minimum average number of Facebook posts per week a business should maintain to be considered socially engaged versus socially disengaged.

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Industry Benchmarks for Facebook Engagement

• Socially Engaged: Businesses that post 3–5 times per week are considered actively engaged. This frequency ensures regular visibility without overwhelming followers.

  • Even dental practices should be posting 1-2x a day for effective social coverage in follower feeds according to a recent Social Practive Report​

• Socially Disengaged: Businesses posting fewer than 2 times per week risk being perceived as inactive or disengaged. Infrequent posting can lead to decreased organic reach and diminished brand awareness.  

 

Supporting Data & Insights

• Hootsuite (2024) recommends 3–5 posts per week for optimal engagement without audience fatigue.

• Sprout Social (2024) suggests 3–4 posts per week maximize visibility and interaction while balancing quality content.

• Social Media Examiner (2023) notes that businesses posting less than once per week often see declining engagement and reduced algorithm priority.

• CrushTech - On average each facebook post only reaches 12% of your friends/followers.

 

Best Practice Recommendations

• Maintain a minimum of 3 posts per week to stay relevant.

• Prioritize quality over quantity, ensuring each post is engaging and valuable.

• Utilize Facebook Insights to track post performance and adjust frequency accordingly.

• Leverage a content mix, including promotions, user-generated content, industry news, and interactive posts.

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Businesses aiming for sustained social engagement on Facebook should target a minimum of 3–5 posts per week. Falling below 2 posts per week can signal disengagement, potentially harming brand perception and organic reach.